New Ideas for Real Brands.

Now in its 6th year, the National Advertising Awards Competition melds the unleashed creative thinking of Canada’s advertising community with the needs of major clients.

How it works:
1 :: Client writes the creative brief (with the help of our account planner)
2 :: Creative and media teams download brief from the NAA website
3 :: Teams enter work to NAA based on brief
4 :: NAA’s top professionals judge work
5 :: Winners go to Cannes, France (how’s that for motivation?)
6 :: Client is free to use any of the entered work commercially

The mission:
a) Celebrate and reward outstanding advertising creativity
b) Deliver fresh ideas to Canada’s leading brands

Visit the National Advertising Awards website.

Readers enjoy learning about recent direct marketing success stories from across Canada in every business category.

The SORTED program also lets the Canada Post sales team better connect with the advertising, marketing and general business audiences in Canada.

Visit the SORTED News website.

Industry sectors covered include:
Pharmaceutical • Biotechnology • Oil & Gas • Wealth Management • Legal • MBA Education • Brand Marketing • Business Technology • and more

Why should my firm advertise in the Leadership Vision Series?
This is your opportunity to engage Canada’s business audience with your message. While standard advertising is designed to sell a product or service, this is an article on your senior management vision for your wealth management firm. Communicate to Financial Post Magazine’s success-driven readers why they should choose your firm as a investment partner. Showcase your mandate. Promote your innovations. Inspire your advisors – and other employees – with your vision.

Visit the Leadership Vision website.

All New Double-Disc Set Now Available
24th London International Awards
Featuring Grand LIA, Gold, Silver and Bronze Winners in Television/Cinema/Digital/Web/Mobile, The NEW Category and Integrated Campaign.

$250 + $10 shipping

To pay by cheque: Download Order Form (PDF)

Or pay using any credit card:

Download the DVD inserts: Disc One / Disc Two

The London International Awards is now offering a double-disc set for sale featuring all award winners in the Television/Cinema/Digital/Web/Mobile category, and for the first time award winners in The NEW Category and Integrated Campaign.

Disc One features 87 award winning videos conceived by the world’s top creative agencies and production studios. 16 countries from six continents are represented in the latest collection: and the LIA jury has recognized outstanding achievements in creative categories such as animation, cinematography and visual effects as well as consumer categories including automotive, entertainment and public service/social welfare.

Disc Two showcases the 30 award winners from The NEW Category and Integrated Campaign. Each entry included on the disc is presented in a comprehensive summary video and showcases the executions from conception through to results.

As an awards show LIA has established itself throughout its 25-year history as a revolutionary global leader honouring Advertising, Design and Digital media. It has since become an icon that has raised creativity worldwide by celebrating the power of ideas, and recognizing the Legends, Iconoclasts, and Avatars of creative excellence. LIA was the first comprehensive award of its kind, established in London, to accept all media and executions from all over the world to be judged by a truly diverse international jury, comprised of the most talented, recognized and awarded individuals.

Each year, it is the commitment to the integrity of the judging process and the contributions of the Jury Presidents that bolster and uphold LIA’s tradition of awarding only the most inspirational ideas.

For more information: missy@adcam.ca or (416)203-0753 x 224

NEW YORK, Nov.4  –   TAXI Toronto has won the only two Canadian Gold Statues in the 2009 London International Awards.  Both the Gold Statues were awarded for Viagra in Television/Cinema/Digital/Web/Mobile – Cosmetics/Toiletries/Pharmaceuticals and for Campaign.

Other winning Canadian agencies include:

Leo Burnett Toronto – Five Silver Statues: One for Print – Art Direction Campaign; Two for Print – Household Products, One for Print – Consumer Campaign and One for  Integrated Campaign;
A Bronze for Billboard – Campaign; and four Finalists

Brandever Strategy – Silver Statue for Package Design – Liquors;
Finalist for Package Design-Wines

Zulu Alpha Kilo – Silver Statue for Digital – Corporate Image

Proximity Canada – Three Bronze Statues: Digital – Online Campaign, Digital-Cosmetics/Toiletries/Pharmaceuticals and Digital – Online Branded Content

Rethink Vancouver – Two Bronze Statues: Design – Brochures/Catalogues Trade and Non-Traditional – Public Service/Social Welfare; and three Finalists

John st. Toronto – Two Bronze Statues: Integrated Campaign and Television/Cinema/Digital/Web/Mobile – Public Service/Social Welfare

Cossette Montreal – Bronze Statue for Print – Retail; Two Finalists

DDB Canada – Bronze Statue for Radio – Public Service/Social Welfare; Two Finalists

Blast Radius Vancouver – Bronze for Digital – Online Games

GJP Advertising – Bronze Statue for Design-Self Promotion

Ogilvy & Mather Toronto – Bronze Statue for Television/Cinema/Digital/Web/Mobile-Foods

MacLaren McCann,Toronto and MacLaren McCann, Calgary – A Finalist each.

“Every year, Canada ranks among the top countries in our Statue tally.  This year, their achievements range from Television/Cinema/Digital/Web/Mobile to Package Design and Digital.  There is certainly no shortage of creative excellence from there.  We know we will see even more of that brilliance at our 25th Show, next year,” said Barbara Levy, President of London International Awards.

This year from the total number of 13,117 entries from 78 countries, only 0.56% won Gold, 1.28% Silver, 1.5% Bronze and 1.46% Finalists.

The London International Awards, which was conceived in London in 1986, has established itself as a global leader, honouring Advertising, Design and Digital media.  For the past 24 years the iconic LIA has been raised worldwide, celebrating the power of ideas and recognizing the Legends, Iconoclasts, and Avatars of creative excellence.  LIA is also the first comprehensive award of its kind to accept all media and executions from all over the world, to be judged by a truly diverse international Jury, comprised of the most talented, recognized and awarded individuals.

Adcam Media Group is the official Canadian representative of the London International Awards.

What is Custom Media?
Custom media is long-form, journalistic communication that is paid for by the advertiser. It marries the marketing ambitions of a company with the information needs of its target audience. While standard advertising typically delivers short bursts of product-related messaging, custom media focuses on engaging the reader with in-depth information which should be of genuine value to the reader – thus holding their attention far longer than normal advertising.

Print.
When it comes to getting your potential customers to pay attention, print works. The tactile feel, audience impact, and credibility that print gives your message is unique to this powerful medium. The Adcam Media Group is made up of some of Canada’s top writers, editors, art directors, and print media specialists.

Digital.
E-mail and website campaigns are part of every good communication program these days. And for good reason. Digital media can be instantly deployed across the country and beyond within minutes. Adcam Media has experts in web design, e-marketing and web analytics that will craft your digital message to get results.

Video.
Whether created for online, TV or an event, video can really bring your message to life. Adcam Media works with Generator Productions – a multi-platform original content producer that specializes in providing production services, from concept development through post production (visit our Video page for more information).

Events.
An event puts your company front and centre in the same room as potential customers. Adcam Media has managed events of all levels, including our own advertising awards program (the National  Advertising Awards), as well as the prestigious CASSIES.

Want to learn more about Adcam Custom Content? Contact us today.

Marketing Impact for Sponsors
Your brand belongs in front of influential decision makers. Adcam events are attended by the leading lights in their respective categories – CEOs, VPs of Marketing, Media Directors – you name it, they’re here. Learn more

The Adcam Umbrella of Events
Adcam has had many years of experience in the business of creating, judging and staging all types and sizes of awards galas for different organizations. We own and produce the National Advertising Awards, plus manage events and award shows on behalf of other companies and organizations.

National Advertising Awards
A meeting of the best creative minds – combined with North America’s only brief-based advertising awards exhibition.

London Interational Awards
The world’s best advertising. Adcam is Canada’s Official LIA Representative and organizes screenings around the country.

We service a wide variety of industries such as the advertising, entertainment, medical and resource sectors. Other event types we regularly manage include:

• Media Forum
• Advisory Boards
• Targeted Professional Development

For video projects, Adcam Media works with Generator Productions — a multi-platform original content producer that specializes in providing production services, from concept development through post production, and content distribution across television, mobile and direct-to-client.

With sector strengths in B2B, healthcare, automotive, technology and education, Generator was founded in 1997 to provide services for commercial and corporate productions. Generator operates with a talented and experienced in-house production staff to offer the unique capability to service a full production in-house.

In 2005 Generator expanded to include original mobile phone content, currently being one of the only Canadian Producers to create and distribute made-for-mobile video content. By combining the editorial content creation specialty of Adcam Media with the video production capabilities of Generator, your company will benefit from one of the strongest corporate video teams in the country.

• Corporate videos
• Sales presentations
• Product launches
• Mobile / web / viral videos
• Instructional videos
• Product promotions

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