Engage your customers with the information they want – presented in a compelling editorial format they’ll pay attention to
Custom media marries the marketing ambitions of a company with the information needs of its target audience. While standard advertising typically delivers short bursts of product-related messaging, custom media focuses on engaging the reader with in-depth information of genuine value to the audience – thus holding their attention far longer than normal advertising. Adcam Media has developed advertising-driven products to reach a variety of business-related audiences.

What is Custom Media?
Custom media is long-form, journalistic communication that is paid for by the advertiser. It marries the marketing ambitions of a company with the information needs of its target audience. While standard advertising typically delivers short bursts of product-related messaging, custom media focuses on engaging the reader with in-depth information which should be of genuine value to the reader – thus holding their attention far longer than normal advertising.

Print.
When it comes to getting your potential customers to pay attention, print works. The tactile feel, audience impact, and credibility that print gives your message is unique to this powerful medium. The Adcam Media Group is made up of some of Canada’s top writers, editors, art directors, and print media specialists.

Digital.
E-mail and website campaigns are part of every good communication program these days. And for good reason. Digital media can be instantly deployed across the country and beyond within minutes. Adcam Media has experts in web design, e-marketing and web analytics that will craft your digital message to get results.

Video.
Whether created for online, TV or an event, video can really bring your message to life. Adcam Media works with Generator Productions – a multi-platform original content producer that specializes in providing production services, from concept development through post production (visit our Video page for more information).

Events.
An event puts your company front and centre in the same room as potential customers. Adcam Media has managed events of all levels, including our own advertising awards program (the National  Advertising Awards), as well as the prestigious CASSIES.

Want to learn more about Adcam Custom Content? Contact us today.